The hype around robo-advisors may be overstated.
A report released in July by Jefferson National shows some perceptions about robo-advisors—that they're taking over the industry and coming for your clients, or at least your younger, low-net-worth clients — are wrong.
Awareness and adoption of robo-advisors and robo-advice tools are low, the Advisor Authority survey found. Jefferson National surveyed 535 advisors, about two-thirds of which were RIAs. The rest were broker-dealers.
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