What to consider before starting a wellness program

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Over the last 18 months, I’ve witnessed the wellness company identification and selection processes for more than 500 employers, representing more than 1,000,000 employee lives. The business that I started two years ago was built for exactly this purpose — to find the optimal wellness company for the unique goals and strategic objectives of an employer.

Based on the need for such a resource in today’s wellness marketplace, neither the volume of searches run through the Wellness Navigator nor the 1,000,000+ lives searched through the platform has come as a surprise. What has been a surprise however, are the purchasing trends we’ve begun to identify. My hope in sharing these insights is to help employers find the optimal wellness company for their needs, whether they’re starting their first wellness initiative or enhancing the resources of a program they’ve had for many years.