Brokers are pushing wellness plans on their corporate clients, and they're getting pretty good take-up on their offers.
That's one of the outcomes of a survey of brokers by Aflac. It asked respondents to share their experience with wellness plans during the past year, and found the wellness bandwagon running better than ever.
"Companies continue to introduce and oversee employee wellness programs as a way to promote worker health and reduce their medical expenses," Aflac said. "Brokers have a track record of encouraging these programs: Of those responding to both the 2014 and 2015 … surveys, 53 percent of them say they recommend wellness initiatives to their clients."
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Employer enthusiasm for wellness plans has been growing in recent years, and this latest survey suggests that ardor isn't cooling down. Among survey highlights related to wellness plans:
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40 percent of brokers have seen an increase in the number of companies implementing wellness programs in the past year;
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35 percent of brokers say their clients' wellness programs have been successful;
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39 percent of brokers have helped their clients lower health insurance premiums as a result of their wellness programs.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
