Life insurance sales measured by new annualized premiums went up 8 percent during the second quarter of 2015, according to an estimate from LIMRA. It's the fourth consecutive quarter that has seen premium increases.  

"In the first half of 2015, strong whole life and indexed universal life sales resulted in a 7 percent increase for overall individual life insurance premium, the highest mid-year growth since 2010," said Ashley Durham, LIMRA assistant research director.  

The rise in premiums coincides with an increase in demand for insurance, with LIMRA reporting that the number of policies rose 6 percent during the same period.  

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