Life insurance sales measured by new annualized premiums went up 8 percent during the second quarter of 2015, according to an estimate from LIMRA. It's the fourth consecutive quarter that has seen premium increases.
"In the first half of 2015, strong whole life and indexed universal life sales resulted in a 7 percent increase for overall individual life insurance premium, the highest mid-year growth since 2010," said Ashley Durham, LIMRA assistant research director.
The rise in premiums coincides with an increase in demand for insurance, with LIMRA reporting that the number of policies rose 6 percent during the same period.
Recommended For You
The jump was attributed largely to premium increases for universal life policies and whole life policies, which rose by 10 percent and 11 percent, respectively, in the first half of 2015.
Meanwhile, variable universal life insurance premium sales fell 15 percent during the second quarter.
Previous LIMRA research has shown that most Americans don't have life insurance, but that many who lack policies say they would have to make significant financial changes in the event of the death of a family member.
Correction: This story originally stated that the cost of life insurance had increased, rather than sales.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
