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Brokers aren’t meeting employer expectations

A gap exists between employer demands and their perception of how well brokers deliver on most counts.

By Dan Cook | Updated on September 01, 2015
Photo: Getty Images

Employers ask a lot of their insurance brokers — maybe more than they ask of their employees. And a gap exists between employer demands and their perception of how well brokers deliver on most counts.

That’s what a survey of more than 1,000 employers by insurance software provider Zywave revealed. Employer requests for services have shifted with the evolving insurance landscape. They want more webinars, more legislative counsel, more plan design direction, more cost containment support. They generally see brokers lagging on many of these issues.

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Dan Cook

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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