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Maybe open enrollment season needs its own holiday, representational character, costume and home decorating theme.

Despite  all the effort made by employers, insurers and human resources professionals, the gut feeling has been that open enrollment season is unpopular has been hard to shake.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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