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4 ways to create a winning marketing strategy for worksite and voluntary

Selling voluntary/worksite benefits requires a strategic, well-planned marketing strategy. Here are great tips for brokers.

By John Thornton | Updated on September 10, 2015

By all accounts, the sale of worksite/voluntary benefits will remain strong over the foreseeable future. Research provided by LIMRA’s U.S. Worksite Sales survey reported a 5 percent increase in worksite/voluntary benefits in 2014 over 2013 sales.

Eastbridge Consulting Group’s data is consistent with LIMRA’s finding. Eastbridge noted a nearly 4 percent increase in 2014 with sales rising from $6.644 billion in 2013 to $6.89 billion in 2014.

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