The inevitable has happened.
Today, New York-based Betterment, the robo advisory that oversees more than $2.5 billion of retail investors' assets, is rolling out Betterment for Business, a 401(k) platform that hopes to immediately compete for a slice of the $5.5 trillion defined contribution market.
"We think what we've built is how all retirement plans should work, and someday will," said Jon Stein, Betterment's CEO and co-founder.
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Nick Thornton
Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.
