All of the hype over health-oriented wearables comes despite the devices' failure to succeed with a key demographic: women.
For instance, Fitbit, the wearable company that was valued at $4.1 billion after going public in June, is getting 70 percent of its profits from men, according to a recent Forbes story on women and wearables.
A study by Saatchi & Saatchi Wellness sought to discover why women, who are by no means less health conscious than men, were less interested in wearable wellness devices. A survey of women between the ages of 25 and 34 –– the key demographic for the future of wearables –– suggested some answers.
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