Investment managers are committing more sales and marketing resources to RIAs and the Defined Contribution Investment Only market, according to new data from kasina, a provider of market analytics to the financial services market.
A study of 30 asset management firms with average assets under management of $135.3 billion shows 64 percent of firms have a sales force dedicated to calling on RIAs, up from 47 percent last year.
The average firm had a sales force of 132 people.
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Nick Thornton
Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.
