(Bloomberg View) — Sporting dark-washed jeans and a V-neck cardigan, the 40-year-old superchef Jamie Oliver cut an unusual figure at a recent breakfast in London to discuss public health.

But his message to a few dozen guests, including mayors from cities around Europe and the U.S., was anything but casual: In the war on obesity, the companies that sell sugary drinks and foods are rolling out heavy weaponry.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.