Illustration by Gary Musgrave

Undeliverable

A few years ago, I went to Reno to exhibit at a large national conference. My company had a big, bulky booth display we shipped. Unfortunately, the exhibit hall loading dock closed early on Friday, and the expo started on Sunday. The shipping company attempted delivery, but no one was there to accept the boxes, so they shipped them to a warehouse in Utah for storage. When I arrived on Sunday to set up, I had a bag with a few brochures and a tablecloth with our company name on it.

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Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.

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