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Why brokers matter

For many brokers, the breakneck pace of open enrollment season may not even leave time for doctor appointments or lunch breaks, let alone big picture thinking and moments of introspection.

By Paul Wilson | Updated on November 01, 2015
Photo by John Johnston

For many brokers, the breakneck pace of open enrollment season may not even leave time for doctor appointments or lunch breaks, let alone big picture thinking and moments of introspection. I imagine many of you taking the time to read this are doing so with bleary eyes and frazzled nerves. But I recently came across a couple of things that might give you a little boost as you battle end-of-the-year burnout.

The first is a recent study by the Society for Human Resource Management, which provides the latest evidence of the important role that benefits play in job recruitment. The report found that within the last year, 38 percent of recruiters had leveraged benefits to recruit employees at all levels of their organization. That figure is up significantly from 26 percent in 2013.

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Paul Wilson

Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.

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