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Offering life insurance an important part of enrollment season

Selling insurance during open enrollment timethats a double challenge. MetLife is up to the challenge, though, and has turned to gum, movies and coffee to help folks understand what a great deal life insurance is.

By Dan Cook | Updated on November 02, 2015
Photo: Getty Images

Selling life insurance during open enrollment time—that’s a double challenge. MetLife is up to the challenge, though, and has turned to gum, movies and coffee to help folks understand what a great deal life insurance is.

The insurer recently updated a 2009 study that looked at the financial security of surviving spouses one year after their loss. MetLife found that considerably more surviving spouses today report being financially strapped a year after a spouse’s death than they did in 2009.

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Dan Cook

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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