Photo: Associated Press

(Bloomberg) — Amazon.com Inc. will give new fathers paid parental leave and extend paid maternity leave for mothers, as the online retailer seeks to enhance its benefits as a way to attract and retain talent.

Women who have a child can now take as much as 20 weeks of paid leave, up from eight weeks. New parents can take six weeks of paid parental leave. The Seattle-based company previously didn’t offer paternity leave. The new benefits apply to all births or adoptions on or after Oct. 1, according to a memo distributed to employees Monday.

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