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Broker Innovation Lab

The retention advantage

There are many new challenges faced by brokers, which can be addressed by employing innovative strategies that will enable them to remain competitive, differentiate themselves, and thrive.

By Gene Raymondi | Updated on November 03, 2015
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With the landscape of the benefits world constantly shifting, brokers need a competitive advantage to secure a solid financial future. There are many new challenges faced by brokers, which can be addressed by employing innovative strategies that will enable them to remain competitive, differentiate themselves, and thrive.  

The first step in overcoming barriers is identifying the most pressing challenges facing brokers today.  Traditional brokers experience increased competition on multiple fronts.  The implementation of the Affordable Care Act has presented challenges and new companies such as Zenefits, who are redefining what it means to broker benefits, are also a threat. 

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