(Bloomberg) -- President Barack Obama told workers helping to enroll Americans in health care plans offered under the Patient Protection and Affordable Care Act that they must fight efforts to scare off millions of Americans who still have not purchased insurance.

The president’s conference call Wednesday with enrollment counselors and advocates for his signature domestic achievement was intended to boost enthusiasm for the program amid indications that sign-ups are flat-lining.

The third open-enrollment period for private insurance sold under the law began on Sunday.

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