Steve Wozniak knows what it's like to run small business — a really small business.

"Steve Jobs came to me and said, `We need to start a company'," Wozniak said. "We knew we were poor. We had no safety net, no business experience and no entrepreneurial experience to talk to people about money. We were going to build little PC boards for $20 and sell them for $40. We would build them, test them, drive them to a store that paid us cash and then had 30 days to pay for the parts."

Wozniak also knows what it's like to run a really, really large business. That startup, of course, is Apple, which grew into the most valuable brand in history. Although Wozniak is known as a tech guru, he has valuable insights for human resources professionals in businesses of all types and sizes.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.