John Scully, of PepsiCo and Apple fame, said, "The future belongs to those who see possibilities before they become obvious."
Our industry is in a place where those who can see possibilities are poised to absolutely own the future.
I'm not going to tell you what those possibilities are, because I honestly don't know. I have some ideas, but those are mine. I'm setting my business up to act on the things I see, but I won't know if I'm right until, well … the future. There are things happening today that are creating opportunities for those who aren't afraid to act.
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