They say money talks. If so, it might say to Americans, “Don’t be afraid of me! I’m here to help!”
Maybe, if money could also read and saw the results of a survey by Lincoln Financial. The results, distilled from input from more than 2,500 U.S. adults, shows that more Americans are essentially gripped by fear of money than are comfortable with their relationship to it. But even more fascinating is the nearly one-quarter of respondents who don’t even know how they think about money. That seems like fear disguised as denial.
The survey was designed to tease out differences in attitude toward money among everyone’s three favorite generational groups: millennials, Gen Xers and boomers. In fact, the three groups weren’t as far apart in their responses as one might have imagined. When compared to overall responses, they were surprisingly in alignment.
The big picture: 36 percent of all respondents said they were “in control and confident” in their relationship with money. Another 40 percent said they were not. (The huge herd of “I don’t knowers” came in at 24 percent.)
When broken down by the age groups, here’s what popped up:
I am in control and confident with regard to money:”
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Millennials: 40 percent
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Gen-Xers: 33 percent
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Baby boomers: 34.5 percent
I am not in control of my relationship with money:
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Millennials: 38 percent
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Gen-Xers: 44 percent
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Baby boomers: 38 percent
If one assumes that, in the majority of cases, millennials were raised by boomers, one could conclude that these two groups have had talks around money and came to a bit of a consensus. The Gen-Xers perhaps just need a parental figure to help calm their fears.
But, when it comes to where folks get their financial advice, “young boomers,” Gen-Xers and millennials all ask friends and family first. Millennials have a slightly greater tendency to seek guidance from their employers, and about a quarter of all three groups say they visit a financial services website for input.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
