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6 reasons voluntary sales will flourish in 2016

A great deal is happening in the voluntary benefits market, as more brokers and carriers enter the space. Growing awareness and increased need point to continued success in voluntary sales.

By Katie Kuehner-Hebert | Updated on December 08, 2015

A great deal is happening in the voluntary benefits market, as more brokers and carriers enter the space, and employers realize supporting overall wellness—physical, emotional and financial—increases presenteeism and productivity.

Eastbridge Consulting Group Inc. in Avon, Connecticut, projects that voluntary sales for 2015 will increase between 3 percent and 6 percent from 2014, and will continue to rise 3 percent to 5 percent over the next several years. It’s possible that growth might be even higher, as more carriers get into voluntary benefits and brokers sell higher amounts, says Bonnie Brazzell, vice president at Eastbridge. 

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Katie Kuehner-Hebert

Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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