For voluntary insurance benefits vendors, the jury is still out on whether the Patient Protection and Affordable Care Act has helped or hindered sales.
Eastbridge Consulting released its biannual survey of voluntary sales executives, asking them, among other questions, whether they believed the reform act had augmented their sales efforts. Half said it had either a positive (43 percent) or very positive (7 percent) effect on sales. Another large percentage (39 percent) weren't sure whether the effect was positive or negative, and 11 percent said it had negatively affected their sales.
"Overall, carriers with higher voluntary sales in 2014 are more positive about ACA's impact on their voluntary sales than carriers with lower sales numbers," Eastbridge said in a release.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
