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Are you willing to do things differently?

Whether you're a broker, a benefits manager or an editor, an unconventional approach can be invaluable.

By Paul Wilson | Updated on January 19, 2016
Photo: Getty Images

During a recent trip to New York City, I sat in on a presentation about innovation and creativity in the publishing industry. Although the media world — and the rest of the world, for that matter — is becoming increasingly digital, the part of the talk that intrigued me most was about examples of companies being innovative using print.

For example, when recently preparing to re-launch Fanta Orange in a new market, the soft-drink company created an edible ad printed on rice paper that was infused with the new drink formula, giving readers an opportunity to taste something that would otherwise be incredibly difficult to describe.

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Paul Wilson

Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.

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