10 tips for voluntary benefits marketing and sales

Tips for brokers on marketing and selling voluntary benefits.

By Paul Wilson, Kathryn Mayer | February 04, 2016 at 12:32 PM

Marketing and selling voluntary benefits is a way for brokers to help employers offer the best benefits to their employees.

Read: 10 customer service tips for marketing and sales

Here we've collected 10 top tips on voluntary benefits from our top 100 marketing and sales tips.

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7 Must-Haves That Employers (and Employees!) Want in Workplace Benefits in 2025 link

Guide

Sponsored by LifeSecure Insurance Company

7 Must-Haves That Employers (and Employees!) Want in Workplace Benefits in 2025

Employers are revamping their benefits strategies--but are they offering what employees truly want? Discover the seven key elements shaping workplace benefits in 2025 to help your clients enhance satisfaction, retention, and enrollment.

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Sponsored by Nonstop Administration and Insurance Services, Inc.

Guide: Redefining the Role of the Broker

In 2025, you are uniquely positioned to make a real difference for your clients--both financially and in the wellness of their employees. Full of tips ranging from goal setting to relationship building, this is your guide to being a better partner this year, and beyond.

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eBook

Sponsored by Nonstop Administration and Insurance Services, Inc.

Alternative Health Plans Explained

Explore alternative plan designs, including HSAs, HRAs, QSEHRAs, ICHRAs, and MERPs, in this brief e-book.

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Instant Insights /

10 tips for voluntary benefits marketing and sales

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

1 If the Supreme Court kills 'free' ACA preventive care rules, what then?

2 From Pain to Performance: Cutting-Edge Strategies to Reduce MSK, Metabolic, and Mental Health Costs

3 JPMorgan fights back against new 401(k) lawsuit that alleges ‘devastating’ participant losses

4 Social Security Fairness Act will begin sending payments to 3M public workers in April

5 HHS to cut 10K jobs, including 300 at CMS

U.S. individual life insurance premiums set sales record of $15.9 billion last year, research finds

Provider-led bundle programs can cut health care costs for employers

If the Supreme Court kills 'free' ACA preventive care rules, what then?

BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

Instant Insights /

10 tips for voluntary benefits marketing and sales

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

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1 If the Supreme Court kills 'free' ACA preventive care rules, what then?

2 From Pain to Performance: Cutting-Edge Strategies to Reduce MSK, Metabolic, and Mental Health Costs

3 JPMorgan fights back against new 401(k) lawsuit that alleges ‘devastating’ participant losses

4 Social Security Fairness Act will begin sending payments to 3M public workers in April

5 HHS to cut 10K jobs, including 300 at CMS

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U.S. individual life insurance premiums set sales record of $15.9 billion last year, research finds

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Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!