It's not hard to do social media–but it's harder to do it well.
Brokers, agents, and sales executives need to learn as much as possible about how to use Facebook, Twitter, LinkedIn, and other platforms to reach out to clients and prospects.
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We asked our experts and audience for tips. Here are our 10 favorites for how to use social media.
1. Make a strategy.
Come up with a social media strategy, if you don't already have one.
2. Try a combination of things.
Use different platforms. Most brokers and agents rely on some combination of blogs, Facebook, LinkedIn, Twitter, YouTube, and Instagram.
3. Be habit-forming.
Post regularly. It helps build your reputation.
4. Keep track of trends.
Know that social media continues to evolve. What was in vogue last year (or last week) may not be anymore. Pay attention to what people are using.
5. Show.
Use social media as a way to show potential clients (and current ones) what you offer as a broker.
6. Don't hog the conversation.
Make it a two-way conversation by asking, and answering, questions.
7. No hard sell.
"Stay away from the hard-sell social media post. Consider each post as if it were the first conversation with a potential client."— Deborah Sternberg, executive vice president of Always Care Benefits
8. Use your eyes.
Think visual. In addition to text and stories, post photos and infographics.
9. Lift others up.
"Use praise in your posts. Complimenting a client, employee, or partner using a link or posting to them is often effective."— Deborah Sternberg, executive vice president of Always Care Benefits
10. Be helpful.
Share relevant news. Post blogs and articles from other news sites.
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