Enrollment–it's a hectic time for a broker, but it's also where you can shine.

We asked our industry experts for their favorite tips for getting through enrollment–and not just surviving but thriving.

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Here are 10 tips to make enrollment a success this year:

 

1.  Come up with a strategy.

Enrollment is one of the most stressful times for brokers. Thinking it through, planning ahead, and coming up with a schedule may make it easier to handle.

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2. Too many choices can hurt rather than help.

"Keep in mind the problem of choice overload. Employees may actually be happier with fewer benefit choices in a single enrollment augmented by additional choices at a later time."

—Marty Traynor

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3. Make your points memorable.

Tell a story. People usually don't remember statistics, but they do remember stories.

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4.  Compare.

"Employees want guidance on benefits buying decisions, particularly from people like them. In behavioral science, this is known as social norms. Using concepts that show what benefits other people like them purchase helps employees make the best buying decisions to protect themselves and their family."

— Najla Frayha, vice president of consumerism at Unum

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5. Communicate early and often.

Make sure employers have plenty of time to consider their benefits choices. And remind them to do so.

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6. Remember consumer driven.

Talk about consumer driven health plans. They are becoming more popular as employers look to contain costs.

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7. Make attendance automatic.

"Automatically schedule appointments with clients rather than leaving attendance as optional or voluntary. It makes a big difference in overcoming employee inertia."

— Najla Frayha, vice president of consumerism at Unum

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8. Get to know the workforce.

"Today's workforce is more diverse than ever, but whether you are a baby boomer, Gen Xer, or millennial, we all have one thing in common: We care about our benefits. Employees are all at different stages in their life and are experiencing significant life events, which can have a big impact on benefits selection. Some employees may be looking to start a family, while others are planning for retirement—in each of these scenarios, selecting the right benefits is essential. With that in mind, you can deploy additional resources and decision support tools to help employees plan ahead."

—Cindi Van Meir, Benefitfocus Product Manager

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9. Remember voluntary.

Stress the importance of voluntary products. They are becoming more and more popular among employees.

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10. PPACA? Yes, PPACA.

Make sure to talk about PPACA compliance during enrollment.

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