Single-payer health sounds great to most people until they learn of how they'll have to pay for it.

A new poll by the Associated Press displays the challenges that Democratic presidental candidate Bernie Sanders faces in convincing voters to entirely scrap the private health insurance industry.

Although 39 percent –– a plurality –– of those surveyed said they favored taking the leap in favor of single-payer, the percentage in support of the policy dips dramatically when told their taxes would rise as a result. 40 percent of those who initially supported the policy switch to opposing it.

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