Why is improving corporate culture suddenly a topic that everyone is discussing? Much of the reason has to do with attracting and retaining good workers. At a time when good workers are at a premium, companies are scrambling to make sure their workplace is one that can bring in the best employees — and give them good reasons to stay.

According to a 2015 Gallup poll, less than one-third of employees in the U.S. consider themselves “engaged” at work. Just 32 percent of employees said they were engaged in their jobs, while 51 percent said they were not engaged and 17 percent said they were actively disengaged with their work. Similar numbers were found in 2014.

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