Pharmaceutical reps certainly haven't wasted their time wining and dining doctors all these years.
A new analysis of payments made by drug makers to doctors shows that physicians who accept payments or other things of value from businesses, including meals, are more likely to prescribe name-brand medications than doctors who don't rub elbows with pharma reps.
The analysis, conducted by ProPublica, a nonprofit investigative journalism site, found that doctors in five different fields were all more likely to prescribe name brands than generics. The correlation was significant.
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