While you might think that dismissing something as "for old white men" is a line right out of today's political campaigns, you might be surprised to find that the classification applies in investing, too—at least, according to millennial women.

A survey from investment app Stash found that millennial women dismiss investing not only as something typically done by an old white man (60 percent said so), they also find it confusing (76 percent said so).

But millennial women aren't the only ones turned off by investing; in general, the vast majority of millennials (79 percent) responded that they're not putting their money into the stock market.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.