Why brokers shouldn't forget about the boomers

Most of the recent talk about reaching generational groups centers on millennials. But boomers continue to be active business owners and employees, and should still be on your radar.

By Bruce Hentschel | April 07, 2016 at 12:33 PM

Most of the recent talk about reaching generational groups centers on millennials. But boomers continue to be active business owners and employees, and should still be on your radar.

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Why brokers shouldn't forget about the boomers

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

1 From Pain to Performance: Cutting-Edge Strategies to Reduce MSK, Metabolic, and Mental Health Costs

2 Alternative Health Plan Designs: Key to Keeping Employers in the Market?

3 5 top states where people have arthritis

4 Stop HSA Headaches: Helping Clients Choose the Right Provider

5 DOJ to seek death penalty against Luigi Mangione in UnitedHealthcare CEO killing

29 million Americans can't afford health care, highest number since 2021

Strong benefits packages boost employee retention for over 60% of workers

Lack of family care costs employers $1T annually in lost productivity

BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

Instant Insights /

Why brokers shouldn't forget about the boomers

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

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1 From Pain to Performance: Cutting-Edge Strategies to Reduce MSK, Metabolic, and Mental Health Costs

2 Alternative Health Plan Designs: Key to Keeping Employers in the Market?

3 5 top states where people have arthritis

4 Stop HSA Headaches: Helping Clients Choose the Right Provider

5 DOJ to seek death penalty against Luigi Mangione in UnitedHealthcare CEO killing

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Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!