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Why brokers shouldn't forget about the boomers

Most of the recent talk about reaching generational groups centers on millennials. But boomers continue to be active business owners and employees, and should still be on your radar.

By Bruce Hentschel | Updated on April 07, 2016

Here’s a novel topic of conversation – baby boomers. In the big picture of employee benefits, most of the recent talk about reaching generational groups centers on millennials, far outweighing any dialogue about other groups, especially baby boomers. But boomers continue to be active business owners and employees, and should still be on your radar.

The youngest of the boomers are in their early 50s, and while they’re likely anticipating retirement, many aren’t there yet. In fact, many boomers are delaying retirement after seeing the savings they’d built diminished by the economic downturn in 2008 and 2009. Nearly half (49 percent) of those still working say they likely won’t retire until they reach age 66 or older, and some predict they may never retire.

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