Fort Lauderdale, FLA. — As I walked around the halls of the 2016 Benefits Selling Expo, I was struck by a few things. One was the energy running through the building. If you go to enough conferences, you start to recognize the shell-shocked faces of trade show veterans.
But instead, I saw animated conversations, lots of networking and plenty of groups exchanging cards and cell phone numbers. And you know what else I saw? Broker after broker talking on phones – to clients. Now, far be it for me to advocate skipping out on breakout sessions, but you know what? Good for them. It's one thing to talk a good game and quite another to live it. And these people were living it. At the end of the day, it's vitally important that we continue to learn and evolve as an industry, which is a lot of what this show is all about. But it was inspiring to see that when it comes down to it, the client is always first.
And you know what else has impressed me about attendees so far? (Well, besides the fact that so many passed Jim Carroll's texting test during the opening keynote, that is.) I was impressed with how those in this industry are starting to react to change.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.