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How storytelling can help you sell

NAHU president Don Goldmann held the audience spellbound with his stories about storytelling at the newly renamed BenefitsPRO Broker Expo in Fort Lauderdale.

By Warren S. Hersch | Updated on April 21, 2016
Don Goldmann at the BenefitsPRO Broker Expo in Fort Lauderdale.

Over the course of an hour on Wednesday, Don Goldmann held his audience spellbound, recounting tales about the mythical Trojan horse, a smooth talker who sold “premium” wine at $2 per bottle for Trader Joe’s, and the calling out of random numbers in a penitentiary that invoked raucous laughter among its prisoners.

The common thread of this wide-ranging narrative: the value of storytelling. Goldmannn, a vice president at Word & Brown University and president of the National Association of Health Underwriters (NAHU), was the closing keynote speaker at BenefitsPRO Broker Expo, held in Fort Lauderdale April 18-20.

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