Millennials do things differently from other generations, and a new health insurer is following their lead by changing its approach.
According to Kaiser Health News, Zoom is a combination medical provider and health insurer that offers its patients not only the chance to get medical coverage, but to be seen by a doctor and, oh, by the way, take a yoga or cooking class, too.
Where might one find this out-of-the-box-thinking insurer? The Pacific Northwest, where Zoom started out as a clinic 10 years ago in Portland, Oregon. Now with patients in Seattle and Vancouver, Washington, as well, Zoom targets millennials who want to get things done quickly and efficiently — hence the combination of services.
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