Doctors apparently opt out of suggesting generic versions of brand name drugs to their patients.
And the cost of this "oversight"? Probably in the tens of billions a year.
At least that's what researchers from Ohio State and (arch football rival) University of Michigan found when they studied the records of more than 100,000 patient from the 2010 to 2012 period.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
