Every benefits broker should, by now, be familiar with the raw data on millennial purchasing power.
According to the most recent population estimates from the U.S. Census Bureau, reported by the Pew Research Center just weeks ago, millennials have officially overtaken Baby Boomers as the nation’s largest living generation.
In 2015, there were nearly 74.5 million Americans between the ages of 18 and 34 — a little under one-quarter of the total population. Perhaps even more notable, as the percentages of Baby Boomers and Gen Xers decrease over the next decade, due to mortality, the Census Bureau expects the number of millennials to increase in that time – a growth powered largely by immigration.
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Nick Thornton
Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.
