You've probably noticed that our magazine has a new name and a brand new look.
As I announced at the 12th annual Benefits Selling Expo, this change is part of an exciting evolution that's taking place at BenefitsPRO.
We know that you work in a fast-paced, complex environment and need immediate access to crucial information in order to navigate an increasingly competitive and dynamic industry.
It has never been more important for us to provide a consistent, comprehensive experience for you when you connect with us, whether online, in our magazine or at our industry events. In our pages, you often read about the importance of adaptation and innovation in the benefits industry. But we also realize how important it is that we evolve with you, which is why we are very excited to announce the new BenefitsPRO family of resources.
Because you need information quickly, you often find it first online, so we are aligning the names of our magazine and conference to that of our website, BenefitsPRO.com.
To provide a more consistent experience, Benefits Selling magazine will now be known as BenefitsPRO magazine and the Benefits Selling Expo will be renamed BenefitsPRO Broker Expo.
And while our website's name will remain unchanged, BenefitsPRO.com now has a fresh new look to go along with the same great news, analysis, research, sales tactics, and exclusive resources you've come to depend on.
When you see the new BenefitsPRO logo on our website, eNewsletters, magazine, events, and social media channels, rest assured that we will continue to provide the same great content you have come to expect from us from the same trusted editors and industry experts. We remain committed to providing you with the latest news and analysis and will continue to be your go-to source for industry information.
We hope you're as excited about the changes as we are. And please let us know what you think — as always, we welcome your feedback.
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Paul Wilson
Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.
