It’s the modern-day benefits broker paradox: Employers clamor for more wellness, but they really just need better existing plan design
In order to remain profitable and competitive, benefits brokers must deliver more services – often for no additional compensation.
Since the passage of the Affordable Care Act, which gave employers an incentive to offer worksite wellness programs that encourage better health outcomes and slow utilization rates, the benefits broker has been “thrust” into the role of wellness consultant, according to Dr. Steven Aldana, CEO of WellSteps, a national provider of worksite wellness programs.
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Nick Thornton
Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.
