For many businesses, social media has become an essential daily workplace tool for employees in a wide range of roles. It is key to promoting business and interacting with customers, clients, and even colleagues.
But just like any other technology that revolutionized communication — the telephone, email — social media presents an obvious risk of distraction in the workplace.
Indeed, a recent survey of U.S. employees by Pew Internet found that the most common reasons for checking a social media account during the workday were not job-related. Thirty-four percent say they check up on social media to take a break from work, followed by 27 percent who say they do so to connect with friends or family.
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