For many, the words "Silicon Valley" conjure up images of geek-chic millennials playing ping-pong, drinking from kegerators and lounging in offices shaped like spaceships. Companies like Google, Apple, and Facebook go to great lengths to appeal to this demographic, and have won countless culture awards because of it. But there's another segment of top talent driving the region's innovation — and keeping them engaged requires an entirely different approach.

Mountain View-based Synopsys, a world leader in electronic design automation (EDA), creates the hardware found in most major computers and mobile devices. Synopsys employees are mostly male, from abroad, with a median age of 46.

Designed for a unique population

In 2014, Synopsys relaunched Designed for Wellness, an employee wellness program that supports all aspects of employee well-being.

While Synopsys employees often thrive under pressure, the HR team identified the need for employees to step back and recharge. They embraced this goal while creating the program's look and feel, selecting a smooth, calming design that would feel like a break from the rest of the fast-paced, high-pressure day. The sign-in page features calming landscapes and a soft purple that reflects the corporate brand in a friendly, peaceful way.