Voluntary benefits have become a hot topic in recent years, in part because of generational and economic changes that are reshaping the insurance marketplace.

Millennials coming into the workforce are expecting more from their employers when it comes to benefits — more choices, more information, and more value. At the same time, a tightening job market is putting pressure on companies to attract and retain workers with benefits that provide better financial security.

Traditional voluntary benefits such as life insurance, dental, disability, and critical illness insurance have become common offerings for many companies. We also hear eye-popping stories of companies (usually in the tech field) offering benefits such as Tesla cars, or paying for wedding costs.

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