In this new era of health care consumerism, the voluntary benefits market serves to deliver more cost control to employers — and valuable and desired protection for employees.
It’s essential that brokers understand the products they offer. But perhaps even more important is understanding how to communicate those products’ value in a way that simultaneously encourages employers to offer the benefit and employees to enroll and use it.
In the past several years, carriers have responded to employer and participant demand by introducing a wave of new voluntary and ancillary products to the market. Benefit brokers have a range of product and price points to consider, and product options that come with varying levels of coverage, service, network options and customer support.
How premiums are priced is but one consideration brokers must weigh when recommending options that deliver the best value for each benefits dollar. As competition increases, so does the responsibility of brokers to keep clients and participants aware of policy nuances and the overall value of each benefit dollar spent.
Our conversation guide, “Using Vision Coverage to Encourage Employee Enrollment,” teaches you how to:
- Demonstrate voluntary value to sponsors.
- Lead with popular products that can serve as a door opener to greater voluntary buy-in and participation.
- Effectively communicate with employees.
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Nick Thornton
Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.
