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Surprise, surprise: Voluntary sales keep soaring

Last month in our first of a three-part series, we reviewed the voluntary industry's overall sales for 2015, which were $7.138 billion, up 3.6 percent over 2014.

By Bonnie Brazzell and Gil Lowerre | Updated on July 19, 2016

Last month in our first of a three-part series, we reviewed the voluntary industry’s overall sales for 2015, which were $7.138 billion, up 3.6 percent over 2014. This column takes a closer look at these results by product line and platform.

Life insurance once again claimed the largest share of total voluntary sales at $1.959 billion, representing 27 percent of the total market. This was an increase of 4.4 percent over 2014. Term accounted for 79 percent of the total life new business annualized premium (NBAP), with sales for the line up almost 9 percent. UL/WL sales were down almost 10 percent.

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