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Voluntary sales by distribution segment

We know what voluntary sales look like overall, and by product and platform. Now, let's see what distribution segments have in story for voluntary sales.

By Gil Lowerre and Bonnie Brazzell | Updated on August 09, 2016

This is the last in our series of columns on the voluntary industry sales results for 2015. The first article looked at overall voluntary sales for the year, while the second reviewed sales by product and platform. This article spotlights sales by distribution segment.

Total voluntary sales for 2015, according to our annual U.S. Voluntary/Worksite Sales Report, were $7.138 billion. The benefit broker segment continued to take the largest share of voluntary/worksite sales in 2015 and increased that share to 60 percent, up from 57 percent from the previous survey. Career agents continued to have the second highest share, but as in prior years, that share has decreased, down to 16 percent in 2015 from 18 percent in 2014 and 19.4 percent in 2013.

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