“Millennials” is a term tossed around seemingly everywhere these days with articles promising Ouija board-like intel on what makes this seemingly indecipherable generation tick.
But the truth is that all people, even millennials, are individuals — each has his or her own individual desires, needs, motivations, and concerns.
It is essential to understand each individual has a unique set of values that define who they are and the unique circumstances that inform the way in which they make a buying decision. This holds true for employee benefit programs: HR and benefits pros must first and foremost acknowledge the individuality and uniqueness of the employee, regardless of their generational label, and then transform their approach to the benefits they provide to better meet that reality.
Recommended For You
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
