Time and time again, we've seen that the traditional broker model is broken. And if you're a broker, you know that it's not for the reasons some might think. Brokers aren't being eliminated from the equation; on the contrary, companies need brokers more than ever, and brokers need to be more for their customers than they ever have before. 

Due to changing legislation, a growing array of plan options, shifting networks and network access, and complex funding strategies, employers are increasingly relying on brokers to be their trusted advisors, helping them make the best decisions for their business and employees. 

But how do you focus on being a strategic advisor and spend the necessary time educating your customers while keeping up with ACA compliance, being an all around HR expert, and assisting with benefits administration? To understand these dynamics, you need look no further than Amazon AWS and other economies of access.