The industry shift every broker needs to jump on

Photo: Associated Press

Time and time again, we’ve seen that the traditional broker model is broken. And if you’re a broker, you know that it’s not for the reasons some might think. Brokers aren’t being eliminated from the equation; on the contrary, companies need brokers more than ever, and brokers need to be more for their customers than they ever have before. 

Due to changing legislation, a growing array of plan options, shifting networks and network access, and complex funding strategies, employers are increasingly relying on brokers to be their trusted advisors, helping them make the best decisions for their business and employees.