The upcoming generation — dubbed Generation Z — will pose serious problems for those attempting to run a business in the traditional manner.
At least that's what a study conducted by Monster.com found when it compared attitudes across all workplace generations. Responses came from more than 2,000 working adults.
The bottom line: Almost half of Gen Z respondents say they want to run their own business, and two-thirds say they would happily relocate for the right job. That means recruiters for large, office-based employers are going to have a difficult time bringing on these young upstarts and getting them for any length of time.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
